NFTs, or non-fungible tokens, have changed the way that the world views digital ownership. For athletes, who previously had little to no control over their image and media, NFTs are a new frontier to monetize everything that makes them unique and special. Athletes can now release their own digital artwork, monetize their highlights, create multi-dimensional experiences for their fans, and sign smart contracts that give them the ability to own more details of their transactions.

Obsesh, the premier online marketplace to access 1:1 Remote Live Coaching and Analysis, has now partnered with Beasy to create a solution for athletes to create, mint, and sell their NFTs. As Beasy CEO Bob Kramich explained,

For athletes who want to break into the world of NFTs, previous solutions did not provide the necessary simplicity that is required due to a hectic schedule of practice, matches, and training. The Obsesh Lockr will provide the same hallmark simplicity for athletes that Obsesh has become known for, but with the added bonus of a barrier-breaking way to connect with fans on levels that were never before a possibility.

The BEASY-enabled Obsesh NFT marketplace will debut to more than 800 student-athletes at the University of North Carolina-hosted Carolina NIL Social on August 22, 2022. Fans will have unprecedented access to be a part of the historic legacy (47 team NCAA national championships and 51 individual national championships) that the UNC Tar Heels have built through purchases of student-athlete created NFTs, while the athletes will have the opportunity to make money in a secure, regulated way. For UNC, the decision to partner with Obsesh and Beasy was a continuation of their support for their student athletes.